3/21/1966 – ‘Deliver final prints to IBM of 4 short films, starring Rowlf. IBM ecstatic.’

Rowlf’s role as an IBM salesdog was new in 1966, and it’s no wonder IBM was ecstatic. The charismatic pooch was already a star on television, and it was a real coup to get him for their in-house sales films. His charm and good looks made him a natural in sales, and IBM would keep him on the payroll for almost a decade. Learn more about these first IBM films.

Storyboard panels for Rowlf’s first IBM meeting film, 1966.

Storyboard panels for Rowlf’s first IBM meeting film, 1966.

Storyboard panels for Rowlf’s first IBM meeting film, 1966.

Storyboard panels for Rowlf’s first IBM meeting film, 1966.

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