Rowlf’s role as an IBM salesdog was new in 1966, and it’s no wonder IBM was ecstatic. The charismatic pooch was already a star on television, and it was a real coup to get him for their in-house sales films. His charm and good looks made him a natural in sales, and IBM would keep him on the payroll for almost a decade. Learn more about these first IBM films.
3/21/1966 – ‘Deliver final prints to IBM of 4 short films, starring Rowlf. IBM ecstatic.’
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