Jim’s commercials selling Wilkins Coffee in Washington, DC were a huge hit, allowing him to sell the same scripts to other advertisers in different television markets. He made basically the same commercials for an array of products throughout the country including several coffee companies. In Baton Rouge, his characters sold Community Coffee. In New York, he hawked Martinson Coffee. In Minnesota, it was Nash Coffee, and in Boston, the brand was La Touraine. The commercials Jim shot in 1966 for the Donovan Company’s Red Diamond Coffee marked a revival of an earlier campaign. He had made several commercials the company’s Alabama market in 1961 and was hired again in 1966 to make additional spots – this time in color.
In June 1965, 28-year-old Jim Henson started a written log of his activities in what became known as “The Red Book.” He noted down what had happened up until that point (deemed “Ancient History”) and then recorded anything that he felt was worth recording as single line journal entries until the end of 1988.
Selected curated entries courtesy of The Jim Henson Company Archives.