Jim’s commercials selling Wilkins Coffee in Washington, DC were a huge hit, allowing him to sell the same scripts to other advertisers in different television markets. He made basically the same commercials for an array of products throughout the country including several coffee companies. In Baton Rouge, his characters sold Community Coffee. In New York, he hawked Martinson Coffee. In Minnesota, it was Nash Coffee, and in Boston, the brand was La Touraine. The commercials Jim shot in 1966 for the Donovan Company’s Red Diamond Coffee marked a revival of an earlier campaign. He had made several commercials the company’s Alabama market in 1961 and was hired again in 1966 to make additional spots – this time in color.
See recently rediscovered color commercials for the Donovan Company’s Red Diamond Coffee from 1966.
Jim used photos of his earlier commercials to create these storyboards for Red Diamond Coffee.
Jim used photos of his earlier commercials to create these storyboards for Red Diamond Coffee.
