PAWTUCKET, R.I. (February 12, 2007) — PLAYSKOOL, a division of Hasbro, Inc., is joining
forces with The Jim Henson Company to produce the first 3-D animated adventure based on
T.J. BEARYTALES. T.J and his friends star in two musical, comedy adventure stories that
teach preschoolers about the importance of friendship and the fun of using their imagination.
The first feature, “My Beary Outer Space Adventure” will be available on DVD this fall, and the
second title, “My Beary Colorful Adventure” will be released in the spring of 2008. The Jim
Henson Company will produce these titles using the Henson Digital Performance Studio, the
Company’s proprietary animation system that allows CG characters to be performed by
puppeteers in real-time.

T.J. BEARYTALES was introduced in Fall 2006. Through the use of Hasbro’s award-winning
animatronic technology, the T.J. BEARYTALES bear is fully-animated and moves his mouth,
eyes, ears, head and arms to expressively tell stories, ask questions, play guessing games and
sing songs. By using story time and a collection of original tales, T.J. helps teach young children
important social and emotional skills to get them ready for school, such as helping others,
following directions and overcoming fears.

“We are so excited to partner with The Jim Henson Company to create the first T.J.
BEARYTALES movie,” said Lorrie Browning, general manager of PLAYSKOOL. “This DVD will
enhance the T.J. BEARYTALES experience, further helping preschoolers prepare for school,
while learning important life lessons through fun and engaging activities.”
“With TJ the bear, PLAYSKOOL created a delightful and engaging character so we are excited
to now develop the TJ BEARYTALES world further and bring it to life using our revolutionary
technique of puppeteered animation,” said Halle Stanford, The Jim Henson Company’s Head of
Children’s Television.

In the animated story, “My Beary Outer Space Adventure,” T.J. BEARYTALES takes kids on a
rocket ship ride into outer space where we discover that aliens are only aliens until we get to
know them. And in “My Beary Colorful Adventure,” he celebrates the magic of imagination,
teamwork and the true gift of story.

The full line of T.J. BEARYTALES products and books include:

T.J. BEARYTALES
(Ages: 3 & up/Approximate Retail Price: $49.99/Available: Now)
In T.J. BEARYTALES imaginative and captivating world, a story is more than just something to
read, it’s a place to imagine possibilities and make great discoveries. T.J. doesn’t just tell the
story; he asks questions and weaves engaging songs and activities right into the tale! This goes
beyond just ABC’s and 123’s to include life skills like following directions and helping others.
These skills help get kids ready for school and ready to learn. Together with T.J., children enter
a big world of imagination where silly songs and belly laughs lead the way to a lifetime
adventure in learning.

MY NOT-SO-PATIENT DAY
(Ages: 3 & up/Approximate Retail Price: $9.99/Available: Now)
Grammy and Grampybear are coming to visit, and T.J. can bear-ly contain himself! When T.J.’s
impatience results in a mess, he sees that Mommy was right – good things DO come to those
who wait! In this story, T.J. helps children learn about patience and following directions. In the
back of the book, there are additional activities for parents and kids to do together! Includes
illustrated storybook and cartridge. Cartridge may be played only with T.J. BEARYTALES bear
(sold separately).

SUPER T.J. TO THE RESCUE
(Ages: 3 & up/Approximate Retail Price: $9.99/Available: Now)
While soaring above subearbia in search of Connor’s lost dog, T.J. finds that you don’t need
super powers to be a hero—you just need to be willing to help out! In this story, T.J. teaches
kids about helping others, seeing heroism in everyday acts of kindness and working together to
get things done. Fun activities include the “Be a Hero” sing-along, “T.J. Says” play-along, and
an “I’m thinking of…” guessing game. In the back of the book, there are additional activities for
parents and kids to do together! Includes illustrated storybook and cartridge. Cartridge may be
played only with T.J. BEARYTALES bear (sold separately).

BEAR AHOY! MY PIRATE ADVENTURE
(Ages: 3 & up/Approximate Retail Price: $9.99/Available: Now)
When there’s a buried treasure to be found, T.J. teams up with Captain Bearclaw to scout it out!
Join the bear pirates as they follow directions to find the treasure! T.J. teaches kids about
following directions and working together to get things done. Fun activities include the Pirates
Play-Along song, “T.J. Says” game and an “I’m thinking of…” game. The book has additional
activities for parents and kids to do together! Includes illustrated storybook and cartridge.
Cartridge may be played only with T.J. BEARYTALES bear (sold separately).

OUR SCHOOL PLAY
(Ages: 3 & up/Approximate Retail Price: $9.99/Available: Now)
Mrs. Beech’s class is putting on the play Coldybear and the Three Penguins and T.J. wants to
land the leading role! Instead, he’s put in charge of decorating the set. T.J. soon discovers that
for their show to be a success, everyone’s contribution matters! T.J. helps children recognize
that everyone has different talents and helps them learn to focus on a task. Fun activities
include The Three Penguins Polka, “T.J. Says” play-along, and an “I’m thinking of…” game. In
the back of the book, there additional activities for parents and kids to do together! Includes
illustrated storybook and cartridge. Cartridge may be played only with T.J. BEARYTALES bear
(sold separately).

 MY BEAR-RIFFIC SAFARI ADVENTURE
(Ages: 3 & up/Approximate Retail Price: $14.99/Available: Now)
Visit the animal kingdom with T.J. as he shares his safari snapshots. This story teaches kids
about problem solving, helping others and learning about wild animals. Fun activities include the
Safari Fun song, “T.J. Says” game and an “I’m thinking of…” game. T.J. also comes with a
special electronic camera. Slide the play camera into T.J.’s paw and during the story, you’ll hear
a click and see a flash when he snaps a pretend picture! Includes illustrated storybook, cartridge
and camera. Cartridge may be played only with T.J. BEARYTALES bear (sold separately).
Requires three AAA batteries (not included).

SCAREDY BEAR OF THE DARK!
(Ages: 3 & up/Approximate Retail Price: $14.99/Available: Now)
Read along as T.J. uncovers bright ideas for braving the dark. This story teaches kids about
overcoming fears, expressing emotions and understanding cause and effect. T.J. engages kids
with the “I’m Not Afraid” song, the “T.J. Says” game and the “I’m Thinking of…” game. In the
back of the book, there are lots of activities parents and kids can do together! This set also
comes with a special flashlight. Slide the flashlight into T.J.’s paw and during the story, you’ll
see it glow when he needs a little light! Or, remove it from his paw to play with it on your own!
Includes illustrated storybook, cartridge and flashlight. Cartridge may be played only with T.J.
BEARYTALES bear (sold separately). Requires three AAA batteries (not included).

NIGHT OF A BEAR-ZILLION STARS
(Ages: 3 & up/Approximate Retail Price: $14,99/Available: Now)
As he practices his song for the Subearbia Town Show, T.J. begins to overcome his stage fright
and gains confidence. T.J. teaches kids about self-confidence and facing fears. Fun activities
include the Believe in Yourself song, “T.J. Says” play-along game and an “I’m thinking of…”
game. There are additional activities for parents and kids to do together at the back of the book.
T.J. also comes with a special electronic “microphone!” Slide the play microphone into T.J.’s
paw and when T.J. sings, it twinkles! Or remove it from his paw and use it for your own songfilled fun! Includes illustrated storybook, cartridge and microphone. Cartridge may be played
only with T.J. BEARYTALES bear (sold separately). Requires three AAA batteries (not
included).

SING ALONG WITH T.J. BEARYTALES
(Ages: 3 & up/Approximate Retail Price: $14.99/Available: Fall ’07)
When T.J. tells a story, he always sings a song that goes along with the adventure! With this
interactive book, T.J. delights children with a mix of silly songs and tunes that teach lessons.
Simply pop the CD into a player (not included) and sing along to original T.J. tunes, or insert the
cartridge into the slot on T.J.’s backpack to have T.J. join in the fun!
This song book, cartridge and CD spark imagination and encourage little ones to sing and
dance to these fun tunes:

1. Sharing the Gift of Story (My Big Birthday Surprise)
2. The Safari Song (My Bear-riffic Safari Adventure)
3. Bibba and Jibba Jam (My Bear-riffic Trip to Outer Space)
4. Dust Bunny Blast (My Big Mess)
5. Coldybear and the Three Penguins (Our School Play)
6. Pirates Play-Along Song (Bear Ahoy! My Pirate Adventure)
7. I’m Not Afraid (Scaredy Bear of the Dark)
8. Be a Hero (Super T.J. to the Rescue!)
9. The Teeny Tiny Song (My Teeny Tiny Adventure)
10. Three Little Cookies (My Not-So-Patient Day)
11. The Magic of Sharing (Tale of the Cave Bears)