HOLLYWOOD, Calif. (March 14, 2012) – SID THE SCIENCE KID™, the engaging and entertaining animated preschool series that encourages kids to explore and experience science, celebrates Easter with an all-new episode on April 3 on PBS KIDS (check local listings). In “Rock & Roll Easter,” Sid and his friends explore many different types of rocks in this fun adventure and investigation for the award-winning, curriculum-based series from The Jim Henson Company. Encore broadcasts are scheduled for April 6 and April 9.

Rock & Roll Easter!
It’s springtime and that means it’s time to hunt for Easter eggs in the backyard. Explorer Sid searches under every bush and behind every tree, and he finds all the eggs Mom and Dad have hidden. But wait, he also found…a big shiny rock! Could it be…a treasure? Elated, Sid brings it to school and the kids try to identify the mystery rock. This leads to a special Easter themed investigation where the kids don bunny ears to find and sort different kinds of rocks on an Easter Rock Hunt!

About Sid the Science Kid
Sid, the show’s energetic and inquisitive preschool star begins each episode with a new question and spends a fun-filled day finding answers with help from his friends and family. SID THE SCIENCE KID (PBSKIDS.org/sid) is part of a long line of successful preschool programming from The Jim Henson Company that includes the recent smash hit DINOSAUR TRAIN as well as FRAGGLE ROCK, BEAR IN THE BIG BLUE HOUSE, and PAJANIMALS. SID THE SCIENCE KID is produced using the revolutionary Emmy® Award-winning Henson Digital Puppetry Studio, a proprietary technology that allows performers to puppeteer and voice digital characters in real-time, creating an unprecedented level of spontaneity, quality and interactivity.

SID THE SCIENCE KID airs on PBS KIDS with funding provided by The Boeing Company, the Corporation for Public Broadcasting (CPB), and VINCI Early Learning Systems. Additional funding is provided by MetLife Foundation, The Rose Hills Foundation, the S.D. Bechtel., Jr. Foundation, the Johnny Carson Foundation and The Arthur Vining Davis Foundations. The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising.

About PBS KIDS
PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explorenew ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

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PHOTO CREDIT – © 2012 The Jim Henson Company. JIM HENSON’S mark & logo, SID THE SCIENCE KID mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved.

Press Contact:
Ann Schwarz, The Jim Henson Company, (323) 802-1667; aschwarz@henson.com