Website Launches All New Home Page and includes Weekly Blogs for Parents and Teachers Critically Acclaimed Emmy® Nominated Science-Based Series Promotes Exploration, Investigation, Discovery and Science Readiness Among Preschoolers
Hollywood, Calif. (February 24, 2011) – SID THE SCIENCE KID™, the engaging and entertaining animated preschool series that encourages kids to explore and experience science celebrates Earth Day with four new episodes the week of April 18-22, on PBS KIDS (check local listings). Following four Emmy nominations and multiple prestigious awards, (most recently the CINE Golden Eagle Award), the curriculum-based series from The Jim Henson Company and KCET/Los Angeles is releasing all-new adventures and investigations with supporting resources and tools for educators, parents and caregivers.
The new episodes each explore a different science theme related to the environment. Sid, the show’s energetic and inquisitive preschool star, begins each episode with a new question and spends a fun-filled day finding answers with help from his friends and family. Sid and his pals leave the classroom for a field trip to their local science center to investigate and explore in “Where Did The Water Go?” and “Save The Stump.”
• “Where Did The Water Go?” (“What happens to water that goes down the drain?”)
Premieres Monday, April 18 While brushing his teeth, Sid wonders what happens to all the dirty water when it goes down the drain. At The Science Center, Sid and his friends explore how water travels in and out of our homes through pipes. And here’s something Sid and his friends never realized: there’s lots of water in the world, but you can’t drink it all! We can only use fresh water, and there aren’t a lot of fresh water sources in the world. That’s why it’s important not to waste water!
• “Clean Air!” (“Why does Sid’s Dad wear a mask when he paints?”)
Premieres Tuesday, April 19 and repeats on Earth Day, Friday, April 22 Sid the roving reporter is investigating something strange in his backyard–his Dad is wearing a mask while painting. Sid discovers that his Dad is protecting his face so he doesn’t breathe in the dirty fumes. At school, Sid and his friends discover that people and animals on Earth need to breathe clean air, and when we pollute the air around us, it affects the air that everyone breathes. The kids also discover that trees have a really important role in keeping our air clean!
• “Reused Robot” (“Where does trash go when we throw it away?”)
Premieres Wednesday, April 20 Sid’s toy robot is broken, so he wants to throw it “away.” Sid’s Mom tells him there is no such thing as “away,” and when we put something in the trash, we are actually creating waste. Sid and his friends explore the idea that everything we throw away goes somewhere. This leads to an investigation of how to recycle and reuse items so that we make less trash.
• “Save The Stump” (“Can an old stump be a home for tiny creatures?”)
Premieres Thursday, April 21 Sid is super excited because his Dad is clearing out space in the yard for a basketball court! While Sid and Dad are surveying the land, Sid notices a big stump teeming with little creatures! During a special field trip to The Science Center, Sid and his friends discover that there are animal habitats all around us, even in old stumps, and if one habitat is destroyed, all of the other habitats and animals are affected.
Each episode of Sid the Science Kid focuses on a single scientific concept that is presented using Preschool Pathways to Science (PrePS©), a practical science readiness curriculum used in preschool classrooms that was created by cognitive researchers and preschool educators, incorporating lessons learned from developmental research as well as classroom experience.
The award-winning SID THE SCIENCE KID Website (at PBSKIDS.org/sid) inspires kids to think like a scientist, with a kid-friendly video player, songs, games, activities, and materials. The site features an all new home page that changes weekly to highlight each week’s curricular themes. Accompanying lesson plans and at-home investigations can be found online at PBSTEACHERS.org and PBSPARENTS.org. Parents and teachers can also learn more about teaching science to preschoolers as well as replicate activities from the show by visiting the parent and teacher blogs at http://www.pbs.org/parents/sid/blogs.html.
SID THE SCIENCE KID is part of a long line of successful preschool programming from The Jim Henson Company that includes the new smash hit DINOSAUR TRAIN as well as FRAGGLE ROCK and BEAR IN THE BIG BLUE HOUSE. SID THE SCIENCE KID is produced using the revolutionary Emmy® Award-winning Henson Digital Puppetry Studio, a proprietary technology that allows performers to puppeteer and voice digital characters in real-time, creating an unprecedented level of spontaneity, quality and interactivity.
SID THE SCIENCE KID is a co-production of The Jim Henson Company and KCET/Los Angeles for PBS KIDS. Lisa Henson and Halle Stanford of The Jim Henson Company, along with Bradley Zweig, serve as executive producers. Joyce Campbell is executive producer for KCET. Mary Mazur is executive in charge of production for KCET. The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. More than 21 million children watch PBS KIDS on TV, and more than 21 million engage with PBS KIDS online each quarter. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom. Follow PBS KIDS on Twitter and Facebook.
PHOTOS AVAILABLE UPON REQUEST OR BY VISITING PBS PressRoom
PHOTO CREDIT – © 2011 The Jim Henson Company. JIM HENSON’S mark & logo, SID THE SCIENCE KID mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved.
Ann Schwarz, The Jim Henson Company (323) 802-1667; firstname.lastname@example.org
Nicole Goldman, The Jim Henson Company (323) 802-1608 email@example.com
Maria Vera, PBS (703) 739-3225 firstname.lastname@example.org
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy® nominated “Sid the Science Kid,” “Dinosaur Train,” “Wilson & Ditch: Digging America” and “Pajanimals.” Features include “The Dark Crystal,” “Labyrinth,” “MirrorMask,” and “Unstable Fables” and television productions include “Fraggle Rock” and the sci-fi cult series “Farscape.”
With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand has recently launched the national tour of “Stuffed and Unstrung,” a live puppet improvisational show named one of the top 10 “Best Stage Shows of 2010” by Entertainment Weekly.
Join us on www.facebook.com/hensoncompany
and follow us at www.twitter.com/hensonparents