HOLLYWOOD, Calif. (October 18, 2011) — The Spanish version of the Emmy®
– nominated animated PBS KIDS® series SID THE SCIENCE KID™ — SID EL NIÑO CIENTIFICO™ — has been added to the programming lineup of Los Angeles PBS affiliate KLCS-TV, airing weekdays at 1 p.m.
KLCS added SID EL NIÑO CIENTIFICO to its schedule in September. The 30-minute animated program was added to help bilingual and Spanish-speaking preschoolers discover fresh science themes in the world around them.
“KLCS serves a diverse demographic in Southern California, and we believe that they are providing a valuable service to the community by adding Sid El Niño Cientifico to their line up,” said Lisa Henson, CEO of The Jim Henson Company and executive producer on the series.
KLCS – The Education Station – is a noncommercial educational television station licensed to the Los Angeles Unified School District and is a member of the Public Broadcasting Service. A multiple Emmy Award winner, KLCS broadcasts on channels 58.1 through 58.4 to over 16 million viewers throughout Southern California. KLCS also is carried on DIRECTV, DISH Network, and most cable systems.
“We are excited about airing Sid El Niño Cientifico because this series exemplifies our genuine commitment to serve the interests of the multifaceted community of Southern California,” says Sabrina Thomas, KLCS director of programming and operations.
“We believe that exposing kids to quality educational content at an early age has a significant impact on their ability to build meaningful connections with curricular concepts,” adds Jorge Briseño, KLCS director of instructional programming. “Sid El Niño Cientifico does just that in a language that allows many of our youngest viewers to share the experience with their parents; that adds tremendously to its value.”
SID THE SCIENCE KID (PBSKIDS.org/sid) is part of a long line of successful preschool programming from The Jim Henson Company that includes the recent smash hit DINOSAUR TRAIN as well as FRAGGLE ROCK, BEAR IN THE BIG BLUE HOUSE and PAJANIMALS. SID THE SCIENCE KID is produced using the revolutionary Emmy® Award-winning Henson Digital Puppetry Studio, a proprietary technology that allows performers to puppeteer and voice digital characters in real-time, creating an unprecedented level of spontaneity, quality and interactivity.
SID THE SCIENCE KID, honored with five EMMY nominations and multiple prestigious awards (most recently the CINE Golden Eagle Award), is a co-production of The Jim Henson Company and KCET/Los Angeles for PBS KIDS. Lisa Henson and Halle Stanford of The Jim Henson Company, along with Bradley Zweig, serve as executive producers. Joyce Campbell is executive producer for KCET. Mary Mazur is executive in charge of production for KCET. The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising.
SID THE SCIENCE KID airs on PBS KIDS with funding provided by The Boeing Company and The Corporation for Public Broadcasting. Additional funding provided by MetLife Foundation, The Rose Hills Foundation, the S.D. Bechtel., Jr. Foundation, the Johnny Carson Foundation and The Arthur Vining Davis Foundations.
About PBS KIDS
PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
PHOTOS AVAILABLE UPON REQUEST OR BY VISITING PBS PressRoom
PHOTO CREDIT – © 2011 The Jim Henson Company. JIM HENSON’S mark & logo, SID THE SCIENCE KID mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved.
Press Contacts
Barry Smith/Elizabeth Marmo, SWPR Group, (818) 760-7131; bsmith@swprgroup.com, emarmo@swprgroup.com
Julie Hendricks, Rogers Ruder Finn, (310) 552-4107; hendricksj@rogersruderfinn.com
Ann Schwarz, The Jim Henson Company, (323) 802-1667; aschwarz@henson.com
