To market Jim’s third Muppet feature film The Muppets Take Manhattan, there were numerous movie-themed products and promotions with Cheerios, Frito-Lay, Oral-B toothbrushes, and various Post cereals in Canada. The standard television and print marketing was put in place, there was a special movie magazine filled with production photos, and as was done for The Dark Crystal and Labyrinth, Jim’s team created an exhibit to celebrate the film. It was displayed in a historical building called “The Dairy” in Jim’s backyard, New York’s Central Park (a featured location in the film), and ran from June 30 – Sept 3, 1984.
In June 1965, 28-year-old Jim Henson started a written log of his activities in what became known as “The Red Book.” He noted down what had happened up until that point (deemed “Ancient History”) and then recorded anything that he felt was worth recording as single line journal entries until the end of 1988.
Selected curated entries courtesy of The Jim Henson Company Archives.