In the early 1980s, Jim and his team were eager to take advantage of the growing audience for home video. Along with compilations of material from The Muppet Show and Fraggle Rock customized with introductory material (like the wraparounds videotaped on June 20-21, 1984), Jim wanted to create original programming specifically aimed at the home viewer. Jim was between productions and had time to consider an array of ideas.
After some brainstorming (with a group that no doubt laughed until they cried), Jim circulated a memo headed “Pet Home Video: Part One – Dog TV.” It began,
“Pet Home Video is an incredibly silly idea. And I’m determined to do it. We’re aiming for an early summer release with the videos, which will be about 12 minutes long and priced inexpensively enough to make them an ideal novelty gift. Each segment will be less than 60 seconds, and will be introduced with a brief graphic, and probably, a voice-over. We’ve chosen Bob Bromberg [Henson Chief Financial Officer] as the spokesman for Pet Home Video, and it will probably be his voice. It’s all intended to be remarkably funny and dumb. It will look like the project of a sincere group that has no funding: a down and dirty production.”
Jim went on to detail the different elements. Each show would include regular segments with dog training, dog warnings, and dog pep talks. Some episodes would include canine fashion shows or soap operas. Dog sports like Frisbee and water polo and great moments in dog history would be highlights. And attention would be given to the international brotherhood of dogs with visits to various breeds around the world.
Jim loved dogs, but he saw home entertainment potential for other house-bound audiences, too. Cats, of course, were an obvious market. And house plants were ideal – they can’t walk away from the television set, and there was a severe lack of programming aimed at their demographic. In the end, Jim didn’t produce these videos, but check out some of his potential viewers in the Organization of Muppet Dogs.