“Stoopid Flakes” was just one a many names (and certainly the favorite among the people at Jim’s company) considered for an actual Swedish Chef breakfast cereal eventually produced by Post. While “Croonchy Stars” was the final name choice for the product that appeared in super markets in 1988, much fun was had in the studio as they tested commercials for various versions. See production materials from the Stoopid Flakes test and learn more about the Swedish Chef’s cereal.
In June 1965, 28-year-old Jim Henson started a written log of his activities in what became known as “The Red Book.” He noted down what had happened up until that point (deemed “Ancient History”) and then recorded anything that he felt was worth recording as single line journal entries until the end of 1988.
Selected curated entries courtesy of The Jim Henson Company Archives.