From a company that is expert in silly, the Swedish Chef breakfast cereal “Croonchy Stars” was perhaps the silliest licensed product Henson ever produced. And developing it was great fun for all involved. Before settling on the star shaped cereal that reached supermarkets as “Croonchy Stars,” flakes were considered (to be called “Stoopid Flakes”) and small cow-shaped pieces were suggested (to be called “Moopettes” – long before the Muppet tribute band of the recent movie). Expectations were high for the Swedish Chef’s impact on the evolution of breakfast.
In June 1965, 28-year-old Jim Henson started a written log of his activities in what became known as “The Red Book.” He noted down what had happened up until that point (deemed “Ancient History”) and then recorded anything that he felt was worth recording as single line journal entries until the end of 1988.
Selected curated entries courtesy of The Jim Henson Company Archives.