Skatelab based in Simi Valley, California is termed by those who skate as the "holygrail" of skate parks. In business for 12 years, kids who are in the know and follow the trends of the skate industry via skate magazines and the internet know and recognize Skatelab as the place to skate and is regarded as a breeding ground for many of the world's best skaters. Skatelab is also home to the "best skate shop" in the country as coined by Sports illustrated for Kids and Fox News and is also the home of the first skate-boarding museum in the country, "The Skateboarding Hall of Fame." In addition, Skatelab is constantly featured in popular television shows, feature films, commercials and music videos as a favorite shooting location. Skatelab has recently been extended into a global lifestyle brand aimed at boys 6-15 featuring apparel, accessories, footwear, home furnishings, stationery and electronics.