Melissa Segal

Senior Vice President, Global Consumer Products

Melissa Segal oversees all licensing initiatives for The Jim Henson Company’s library of both classic and new properties. Current priorities include developing a licensing program for “Sid the Science Kid" currently on PBS KIDS and “Dinosaur Train,” a new preschool animated series set to debut on PBS KIDS in Fall 2009, as well as “The Skurmps,” an animated troupe of characters based on the successful collectible toy line. Additionally, Segal manages the licensing for the Company’s well-known fantasy brands including “Labyrinth,” “The Dark Crystal” and “Farscape” as well as the Company’s stable of classic properties like “Emmet Otter’s Jug Band Christmas.” A featured title included in that library is the 1980’s puppet series “Fraggle Rock,” a fan favorite that currently has both film and television projects in development and recently had a highly successful collector DVD release. [Additionally, Brandolution, Segal’s agency founded in 2006, has been renamed The HUB and is now a new banner of The Jim Henson Company that will continue to represent Segal’s current, as well as new, third party licensing.]

Segal has over 18 years experience as a consumer products and brand marketing specialist. During eight years at Disney Consumer Products, she worked on initiatives for such brands as “Winnie the Pooh,” “101 Dalmatians” and “Toy Story,” rising to the position of Vice President of the U.S. toy business. Following her tenure at Disney, Segal served as senior vice president for “Mommy and Me,” helping build the start-up prior to its acquisition by DIC Entertainment. In 2003, she co-founded Evergreen Concepts, an independent licensing agency which represented numerous brands such as Build-A-Bear Workshop, Alvin & the Chipmunks, Little Golden Books, and Pat the Bunny. After selling Evergreen Concepts in 2005, Segal launched Brandolution in 2006.